How to open an online store? From the development of your project to its completion, there is a whole process to follow.
Thus, each step of the process will have to be carried out with finesse to create a viable and efficient shop. This will allow you to launch your activity in the best conditions
- Choose Your Legal form and Register
Opening an online Shopping store first requires legal recognition.
You will need to define the legal status of your company before registering it with the relevant services, including INSEE. This allows you to have a registration number or SIRET, and to be officially recognized.
There are many legal statuses depending on the type of activity you plan to implement. However, if you want to open an online Shopping in Pakistan store alone, it is better to choose the auto-entrepreneur scheme or that of an Individual Company with limited liability.
Do not hesitate to seek the help of a specialist (an accountant or an adviser of your Chamber of Commerce) to benefit from advice.
- Choose the domain name before opening an online Shopping store
The choice of the domain name goes hand in hand with the hosting of your future e-commerce site. You will need to find a reliable web host to ensure the performance of your website.
Then you have to check the availability of the domain name you wish to deposit. In addition, it is preferable that the domain name be filed in the name of your company.
- Write the Specifications / Business Plan
These documents allow you to define and record all the steps of your commercial project. They will serve as a repository during the creation of your e-commerce site and even for its management.
The drafting of specifications will allow you to have an analytical eye on every aspect of your project.
- Create a merchant site
There are many computer tools that you can use to open an online store. According to your needs and your knowledge 2.0, you can choose the application Magento, Prestashop, Oxatis, WordPress, WWii shop etc.
Some solutions provide you with turnkey e-commerce, other applications for HTML and CSS skills. Do not hesitate to seek the help of a web developer for setting up your shop.
- Declare to the CNIL before opening an online store
Anyone wishing to open an online store must make a declaration to the National Commission for Computing and Freedoms (CNIL). This French commission is in charge of all commercial sites that collect personal information from prospects and customers.
- Find the suppliers
As an e-trader, it is important to find a reliable supplier to have a stock of products to sell. Explore your industry to find serious wholesalers.
Then, you will have to contact the chosen supplier to have more information on its business conditions, delivery of products, etc.
- Negotiate his contract with La Poste
It is the Post office that will ensure the delivery of products from your warehouse to your customers’ homes. In some cases, you will prefer private carriers like DHL or TNT, for example.
Regardless of your choice, before opening an online Shopping in Pakistan store, it is essential to make an appointment with the selected company to negotiate a favorable contract compared to the number of packages you will send per month / year.
- Fill in the site with the product sheets
The customer will need information about your products to be inclined to buy it. Now that your store is in place, consider writing a concise description of each product on the merchant site.
Develop quality sheets to encourage users to order at home, while thinking about your SEO.
- Write the legal notices and terms and conditions of sale
Some pages are mandatory on your website, such as legal notices and general conditions of sale. In order to comply with the rules in force, check that all mandatory information is included: the name and full address of the company, , your means of contact (telephone, postal address, e-mail, etc.), the name of the manager of the company …
- Promote your online store
To sell, there is no secret, you must make yourself known to the general public. This necessarily involves a good marketing strategy.
An email campaign, a customer loyalty program, a blog, a proactive presence on social networks are all techniques that will help you increase your traffic, and your sales!
By applying the different steps presented in this article, you will open a successful online store!